Email Marketing

People who are unfamiliar with email marketing often wonder what all the fuss is about. Isn’t email marketing simply spam? Aren't email marketing campaigns simply a waste of time and money? Businesses use email marketing for one simple reason – it works. Here are some examples of why:

• A December 2009 survey of 300 email marketers found that their companies were feeling the effects of recession, but "four out of 10 marketers reported that their email budgets in 2010 would increase, and nearly half (47 percent) said their budgets would stay the same".
• A Q2 2009 survey of over 5,000 senior US executives revealed that email marketing was the channel most likely to see an increase in marketing budget.
• 46% of North American small businesses surveyed in 2009, by a leading strategic consulting firm, use email marketing, with another 36% planning to do so in the coming year
• Seven out of ten UK marketers surveyed by the DMA in 2009 expected expenditure on email marketing to increase over the next 12 months.

Email marketing works for a number of reasons:

• It is personalised and targeted to an audience
• It is data driven
• It drives direct sales
• It builds relationships, loyalty and trust
• It is cost effective

Our email marketing services and solutions support integration back into your CRM database, allows follow up and helps businesses target outgoing messages. Our tools and methods generate easy to use emails, customized down to the individual recipient. And the results – generation of a large amount of actionable data that can be used to refine your message and your offerings.